Expert financial planning and protection advice for business owners and their families.

Be prepared for the unexpected in your business and home life. Ensure you are protected properly. We would recommend that all business owners have income protection in place for the following reasons:

Why Income & Life Protection Matters

What happens if you cannot work, or worse?

Our Protection Services

Tailored Protection to Suit Your Life & Goals

Income Protection

Pays you a monthly income if you’re unable to work due to illness or injury.

Life Insurance

Lump sum payout to your family in the event of death.

Serious Specified Illness Cover

Lump sum payout to you in the event of illness.

Who Needs Protection?

Is Protection Right for You?

If you answered yes to any of these, you need a protection plan.

Why Business Owners Trust Guardian Wealth

At Guardian Wealth, we understand the unique financial challenges faced by Irish business owners. Whether you’re planning for retirement, protecting your assets, or extracting profits tax-efficiently, our team brings clarity and confidence to every financial decision.

Specialists in Owner-Director Advice

Deep expertise in structuring director pensions, profit extraction, executive protection for business owners and their families.

Tax Planning Experts

We help you reduce corporation and personal tax burdens through compliant, strategic planning.

Independent & Unbiased

We’re not tied to any provider, so our advice always prioritises your interests.

Clear, Actionable Strategies

No jargon – just transparent, goal-oriented advice.

Proven Track Record

Trusted by hundreds of business owners across Ireland.

Regulated & Secure

Fully authorised by the Central Bank of Ireland, with a commitment to ethical, compliant service.

Meet the Team

Michael

MICHAEL COBURN

Pension, Tax & Investment Specialist
Michael has been providing pension, tax, investment, and financial advice to his clients since 2005. He has an in-depth understanding of Business Owners and their requirements, which allows him to identify and implement tax efficient solutions that allow his clients to effectively plan for retirement. He is constantly upskilling himself in the ever-changing world of Pensions and Tax, which is reflected in his many qualifications. Outside of work Michael is a keen cyclist and swimmer. He also keeps himself very busy supporting his 3 children in their own pursuits, both sporting and academic, and he also coaches juvenile GAA Football Teams. Qualifications:
  • QFA (Qualified Financial Advisor)
  • FLIA (Fellow of the Life Assurance Association of Ireland)
  • LCOI (Licentiate of the Compliance Officers of Ireland)
  • RPA (Retirement Planning Advisor)
  • SIA (Specialist Investment Advisor)
  • BBS (Bachelor of Business Studies)
Jim

Jim Doyle

Owner & Director

Jim Doyle brings over 30 years of experience in financial and client advisory services. A qualified Accountant and Financial & Investment Advisor, Jim has built a career grounded in trust, expertise, and a deep commitment to client success.

Before founding his own accountancy practice in 2002, Jim held key accounting roles in multinational companies including Kerry Group and GlaxoSmithKline, both in Ireland and the UK. This diverse background has equipped him with a broad perspective and a practical understanding of both corporate and personal finance.

Jim specialises in tax and pension planning, using his extensive knowledge to deliver tailored, high-quality financial solutions. His approach is client-focused, ensuring that each individual or business receives advice that is both strategic and personal.

A passionate advocate for lifelong learning, Jim is dedicated to staying at the forefront of the financial industry and sharing that knowledge with clients and peers alike.

Outside of work, Jim keeps active playing tennis and proudly supports his three sons in their hurling and Gaelic football championships—interests that reflect his strong connection to community and family.

Qualifications:

  • QFA (Qualified Financial Advisor)
  • ACMA (Chartered Management Accountant)
  • CGMA (Chartered Global Management Accountant)

Joanne Fenelon

Communications Manager

Joanne has been with us since 2010. She has over 25 years experience in Customer Relations, Sales and Marketing in the business to business sector. Joanne, having being self employed understands the everyday challenges that business owners face and enjoys talking to several business owners every week to see if we can support them and make their financial situation better.

 

If you are contacting Guardian Wealth for the first time, chances are Joanne will be the first voice you hear. Joanne is responsible for all of our Marketing activity and also acts as a point of contact for our clients.

Outside of work Joanne enjoys swimming and walking her doggie “Jupi” singing in a community choir and supporting her local hurling team and Wexford Senior Teams. Joanne is passionate about her community and works with Wexford County Council to get funding for projects that benefit the community.

Qualifications:

  • Diploma in HR
  • Higher Certificate in Digital Marketing
  • Higher Certificate in Supervisory Managemen

Kelly Keane

Financial Advisor
Kelly provides administrative support and advice to the clients of Guardian Wealth. She has over 9 years of experience in the financial services industry, working with various investment products and platforms as an administrator and analyst. If you are an existing or new client of Guardian Wealth, Kelly will be figuring out the best solution for you. She is currently studying for her diploma in financial planning. Kelly thrives on learning which is so important for our industry.   Away from the desk, Kelly is driven by an active lifestyle – whether that’s hiking new trails, pushing herself in Hyrox training, or cheering on her favorite Formula 1 team. Dogs are also a big part of Kelly’s life and keep her moving every day.   Qualifications:
  • QFA
  • BBA Bachelor of Business Administration, Accounting and Business

Evan Rowan

Financial Administrator
Evan has an established career across the Finance sector, primarily within the funds industry. Evan thrives on continuous education and doing the very best for our clients. Evan is currently undertaking the QFA exams and is set to become an APA (Accredited Product Advisor) in the coming months. Outside of work, Evan enjoys biking, DIY projects, gardening, and spending time with his family. He is always building, growing, or making memories. Evan brings that same hands-on curiosity and creativity to everything he does. Qualifications:
  • BBS (Bachelor of Business & Management)

Testimonials

Peace of Mind for Families Across Ireland

Other ways to Protect Your Business

Co-Director Insurance

Co-director insurance, also known as corporate co-director insurance, is a type of business protection insurance. It's a life insurance policy designed to provide a lump sum payment to a company upon the death of a co-director. This payout helps the company buy back the deceased director's shares from their estate, maintaining ownership and control within the remaining directors of the Company.

Key Person Insurance

As an employer, you know that running a great business means having a team of great people around you. There may be one or two people who stand out as key people who have extensive knowledge that is considered highly valuable to the company. Taking out Key Person insurance on this person will allow you to compensate for the financial loss or other consequences for the company should the death of that employee occur.

Serious Specified Illness Cover

Serious specified illness cover, also know as critical illness cover, is a type of insurance that provides a tax-free lump sum payment if you are diagnosed with a serious illness or condition covered by your policy. Examples of illnesses typically covered would be cancer, heart attack, and strokes. For hard working business owners certainly this is something that should be considered.

Our Simple Process

Clear Advice. Trusted Experts. Client-First Approach.

1
Book Your Free Consultation
2
We Analyse Your Needs & Existing Cover
3
You Get a Clear Recommendation & Quote
4
We Set Up Your Policy with Ongoing Support

What is the next step?

Usually, your first contact with us will be a short telephone call or an email with Joanne in client services. This allows us to understand your situation and let you know how we can help you. A quick phone call or email can often be the easiest way to take the stress out of these decisions.

For most of our clients, that initial phone call or email is where they start to get some clarity and agree on the next step with Joanne. Once you are happy, we can help you, Joanne will set up a phone call or video teams call with Jim or Michael to explore your situation in a little more detail. Michael or Jim will give you a quotation for your specific needs.

FAQs

What’s The Difference Between Income Protection and Serious Specified Illness Cover?

These are two different types of products that cover health issues. Income protection provides a monthly income if you are unable to work due to illness or injury, while serious illness cover provides you with a one-time lump sum payment upon diagnosis of a specific serious illness covered by the policy.

For income protection, you need to aim to cover approximately 75% of your gross income, minus the state benefits you would receive while out of work. This should help cover your essential living expenses. For serious illness cover, we would typically consider a lump sum based on a multiple of your net annual income.

Tax relief is allowable in most cases at the 12.5% corporation tax rate.

In Ireland, income protection premiums are tax-deductible, reducing the overall cost of coverage. However, any benefits received from an income protection claim are subject to income tax, as they are considered a replacement for lost earnings.

Get Peace Of Mind Today - Let’s Build Your Protection Plan Together

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